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The New Juliana

Juliana Women's Mountain Bikes

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Explore Featured Bikes from Juliana

Juliana Joplin Mountain Bike
Juliana Furtado Mountain Bike
Juliana Roubion Mountain Bike

About Juliana

Juliana is a dedicated women’s mountain bike manufacturer that is proud to produce high quality bikes catering to beginners and aggressive female riders alike. All of Juliana’s bikes are designed, built and tested in California with the help of sister company Santa Cruz Bicycles. The concept of a committed women’s bike brand came about in 1999 when accomplished mountain biker Juli Furtado worked with Santa Cruz to design the first ever women’s-specific mountain bike. During her career Juli won five National Championships, three World Cup titles and two World Championships. She noticed that women were significantly underrepresented in the mountain bike market. After her retirement in 1997, she “made it [her] goal to offer women the best performing, most comfortable, and most beautiful mountain bikes possible." Since then, Juliana Bicycles has evolved into a successful staple of the mountain bike community.

Juliana currently offers four awesome mountain bike models, ranging from a full-suspension XC bike to a full suspension, all-mountain Enduro bike. With Santa Cruz’s patented VPP suspension and carbon fiber technology, Juliana manufactures some of the highest quality women’s bikes on the market. Juliana ambassadors include talented riders such as Delilah Cupp and Alex Pavon. The brand is committed to creating an inclusive mountain biking community and telling the stories of women who love to mountain bike.


evo is an organization that is committed to supporting the efforts of women in the action sports community. Many of our employees, athletes and customers are passionate mountain bikers who also happen to be butt-kicking, name-taking women. As a dedicated women’s bike producer that has led the industry from the beginning, teaming up with Juliana was a no-brainer.



Juliana employs a patented suspension design consisting of two short links rotating in opposite directions. This gives Juliana the ability to manipulate shock rates to match the character of each bike model. Over the years, Juliana has fine-tuned VPP to perfectly complement the various shocks, drivetrain, travel and wheel sizes of their bikes. In addition, Juliana has a lighter shock tune so it’s optimized for lighter weight riders.

Still not sure what to order? Call us at 1-866-386-1590